The Ask Africa ICON brands survey has listed Koo Baked Beans as the most-loved brand in the country, with Nokia and MTN two of the most popular tech products in South Africa.
Koo Baked Beans’ number one spot was a first for the brand, which started in third position in 2010.
Huletts Sugar came second, All Gold Tomato sauce third, Coca Cola fourth, and McCain Frozen Chips and Potato Products fifth.
“The local retail environment is becoming increasingly challenging – according to StatsSA, retail sales in May 2015 grew by 2.4% year-on-year, which is below expectations,” said Ask Afrika.
“The average South African household spends 12.8% of their income on food and non-alcoholic beverages. This in combination with spending on housing, water, and electricity totals nearly 50% of the entire household spend.”
As a result of tougher economic conditions, Ask Afrika noted that its Icon Brands survey revealed brand loyalty was on a downward trajectory this year.
“(This was) largely because consumers consume brands they are loyal to less frequently due to economic and lifestyle pressures.”
Overall top 20 brands
|1||Koo Baked Beans||Tinned food|
|2||Huletts Sugar||Sugar and sweeteners|
|3||All Gold Tomato Sauce||Condiments and sauces|
|4||Coca Cola||Non-alcoholic beverages|
|5||McCain||Frozen potato products|
|10||Mugg & Bean||Coffee / sandwich bars|
|11||Robertson’s||Herbs and spices|
|13||Black Cat Peanut Butter||Spreads|
|15||Sunlight washing liquid||Dishwashing detergents|
|16||JC Le Roux sparkling wine||Alcoholic drinks (Wine)|
|19||Nestle Cerelac||Baby food|
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